Pillar 4: Improving Tourism Capacity
Timeframe: Short-term/ongoing
| Action / Initiative | Status | Lead |
| 4A. Improve customer experience and service delivery | 15% | TIAPEI |
| 4B. Continue to develop market research to help inform strategy | 47% | Tourism PEI |
| 4C. Help PEI operators become resilient to climate change impacts | 43% | TIAPEI |
| 4D. Build the experience development capacity of PEI operators | 15% | Tourism PEI and TIAPEI |
| 4E. Help operators optimize pricing for capacity and demand | 7% | TIAPEI |
Notes
4A. Improve customer experience and service delivery
More updates coming soon.
4B. Continue to develop market research to help inform strategy
Tourism PEI has collected and shared relevant market research and resident sentiment via TourismPEI.com/industry, industry presentations at conferences, stakeholder meetings and written communications.
Tourism PEI, through its Atlantic Canada Agreement on Tourism partnership, commissioned Narrative Research to conduct a study to look into factors that impact how mid-Atlantic and New England US regions travel, travel intentions and behaviours in the coming years. See 2023 US Consumer Research Report.
Tourism PEI completed the 2023 Cruise Ship Passengers Survey; initial results are prepared.
4C. Help PEI's operators become resilient to impacts of climate change
More updates coming soon.
4D. Build the experience development capacity of Island operators
Island RTAs and DMOs, including Indigenous Tourism Association of PEI and Acadie Tourism Association of PEI, along with a small number of operators from each region are currently participating in a Destination Canada Pilot program around Experience Development.
4E. Help operators optimize pricing for capacity and demand
More updates coming soon.