Niche Market Research
Visitors are not always defined by the geographic region where they reside. Grouping and analyzing like-minded travellers based on similar product preferences or characteristics (e.g. age, affluence, etc.) can be an effective way in building intelligence to inform business planning and marketing.
PEI Leisure Visitor Segments
This research provides characteristics of leisure visitors to PEI using custom variables defined by Tourism PEI.
PEI Cruise Ship Passenger Profile
Tourism PEI conducted a cruise ship passenger survey in 2019. This report provides statistics on volume of cruise passengers and detailed trip characteristics.
Anne of Green Gables Visitor Profile
Segmented data from the 2019 PEI Visitor Exit Survey of those who stated Anne of Green Gables as the primary motivator for their trip.
PEI Camper Visitor Profile
Segmented data from the 2019 PEI Visitor Exit Survey of those who stayed at least one night in a campground or RV park.
For any questions about tourism research, contact:
Keith A. Hansen
Director, Research & Engagement
Tourism PEI