Pillar 3: Products, Experiences & Infrastructure
Timeframe: Developmental (2 to 5 years)
| Action / Initiative | Status | Lead |
| 3A. Develop inventory and gap analysis of PEI tourism assets | 15% | RTAs & DMOs |
| 3B. Develop culinary tourism | 53% | Food Island Partnership |
| 3C. Develop wellness tourism | 20% | Tourism PEI |
| 3D. Develop Indigenous tourism | 25% | Indigenous Tourism Association of PEI |
| 3E. Identify underutilized and aging infrastructure to support tourism | 5% | Tourism PEI and TIAPEI |
| 3F. Encourage the development of higher-yield products and experiences | 28% | Tourism PEI and TIAPEI |
Notes
3A. Develop asset inventory and gap analysis for PEI's tourism assets
Tourism PEI has supported the activation of Bookvale Park's Nordic site for use during the Jack Frost Festival.
Tourism Cavendish Beach has engaged with Glasgow Hills Golf Course to support the establishment of an off-season trail system.
The CCTP in working with the Town of North Rustico for the 2nd annual Festive Fridays/Holidays Lights campaign to promote Seawalk Park shops to open on weekends and to promote the use of the Eliyahu Wellness Centre to visitors as an asset.
CCTP has introduced Festive Weekends programming in collaboration with the Town of North Rustico. Building on the success of last year's Festive Fridays, this expanded initiative now includes Saturday an Sunday programming to cater to families and weekend travellers.
IETG is working with Brudenell Park to utilize their day-use building for events during Winterval.
Explore Summerside continues to drive focus to the Tourism Pillar of Trails through the promotion of Rotary Friendship Park Trail System.
3B. Develop culinary tourism
Fall Flavours will run from September 26 to October 12 2024, featuring 15 unique culinary events across PEI.
3C. Develop wellness tourism
More updates coming soon.
3D. Develop Indigenous tourism
Abegweit First Nation is hosting Exploring Epekwitk: A Journey Through Mi'kmaq Flavours as a Fall Flavours Festival Event on September 26, 2024. While Experience Lennox island is hosting "Megapaji" To Eat in Abundance on Lennox Island on September 28, 2024.
ITAC recently organized an Indigenous Tourism Best Practice Mission to New Zealand for Indigenous Tourism Associations, Indigenous communities, and Indigenous tourism operators from Atlantic Canada and Quebec. Conversations are ongoing to determine how some of the learnings can be developed for PEI and the Atlantic region.
3E. Identify underutilized and aging infrastructure to support tourism
More updates coming soon.
3F. Encourage the development of higher-yield products and experiences
Tourism PEI conducted research and data analysis to identify high-yield leisure visitor segments, high-yield markets and niche high-yield product drivers. View high-yield visitor segments.
ITAC recently organized an Indigenous Tourism Best Practice Mission to New Zealand for Indigenous Tourism Associations, Indigenous communities, and Indigenous tourism operators from Atlantic Canada and Quebec. Conversations are ongoing to determine how some of the learnings can be developed for PEI and the Atlantic region.