Target Geographic Regions
Tourism PEI’s marketing efforts are focused on bringing visitors to our shores from markets outside of Prince Edward Island. Tourism PEI targets Alberta, Ontario, Quebec, New Brunswick, Nova Scotia and Newfoundland and Labrador as source markets for Prince Edward Island tourism. Tourism PEI, through the Atlantic Canadian Agreement on Tourism and the Tourism International Market Expansion Agreement, also targets travellers from the United States, Japan, United Kingdom, and Germany.
2024 US Consumer Research Final Report
A look into factors that impact how Americans of the mid-Atlantic and New England regions travel, their travel intentions as well as behaviors in the coming years. The Tourism Industry Association of Prince Edward Island, through the Atlantic Canada Agreement on Tourism, commissioned this research.
Global Traveller Research Program
The Global Traveller Research Program (GTRP) replaces the Global Tourism Watch (GTW). The GTRP provides traveller intelligence from Destination Canada’s top target markets. The GTRP enables tourism stakeholders and decision makers to better understand the sentiment around travelling to Canada, gain insight into global traveller attitudes, behaviours, and drivers, and evaluate unique selling points for Canadian tourism.
For any questions about tourism research, contact:
Keith A. Hansen
Director, Research & Engagement
Tourism PEI